Integrated Management Experience Program
The Integrated Management Experience (IME) is a program offered to undergraduate students enrolled in the Dhillon School of Business at the University of Lethbridge. The program combines academics with a community assignment where we— the students — have the opportunity to solve a real business problem for a non-profit in our community each year. This year, the IME program has partnered with the Streets Alive Mission to raise funds via the Street Alive Mosaic Fundraiser. In addition, we will design and implement an Integrated Marketing Campaign (IMC) plan for the organization to aid in awareness in communities outside of the immediate Lethbridge area.
We hope that we can make as big of an impact on the community as previous IME students have before us.
Both of the fundraiser and IMC plan will provide each of us with the unique opportunity to build practical, analytical, and personal skills that will help to develop a more comprehensive understanding of the real-world business environment. We hope that we can make as big of an impact on the community as previous IME students have before us.
From The Class
The COVID-19 pandemic has challenged us all, and has altered the program
delivery of IME, but we are all in this together! Strong communication
skills have been paramount for us this year. We have been provided
with a unique learning environment, and have found a way to
make a difference from a distance.
We hope you are as excited about this project as we are!
- The 2020-21 IME Team
The Program's Goal
“IME should really stand for I’m More Employable”.
The absolute goal of the IME program is to provide students with the skills necessary to succeed in the business world. The exceptional experience provided in this program is one important reason as to why so many students choose to pursue a management degree at the Dhillon School of Business. By participating in community events, enhancing knowledge within the classroom, and creating stronger relationships with our fellow students, the IME program lets us test out theoretical knowledge in real-world situations in order to determine the environments that we individually thrive in most. As a former IME student once said; “IME should really stand for I’m More Employable”.
IME Enhances our Marketable Skills
One of the most important components to the IME program is the opportunity to enhance invaluable skills that can transfer to the business world.
A few of the skills emphasized within the IME program are: